Best time to post on Instagram in India 2023(updated)
Best time to post on Instagram in India 2023(updated)

Snapping, sharing, and scrolling – Instagram has become an integral part of our daily lives. But, have you ever wondered when exactly you should hit that “post” button to maximize your engagement and reach? In this guide, we’ll delve into the optimal timings for posting on Instagram in India, ensuring your content gets the attention it deserves. From Mondays to Sundays, we’ve got you covered with data-driven insights and a handy FAQ section. Let’s dive in!

Why Timing Matters to Post on Instagram in India

The concept of timing goes beyond mere chance; it’s a strategic advantage in the world of Instagram. Imagine crafting the perfect post, filled with compelling visuals and captivating captions. You’re eager to share it with your followers, but hold on – there’s more to consider than just the content itself. The timing of your post can significantly influence its reach, engagement, and effectiveness.

  • Posting at the right time increases the likelihood of your content reaching a wider audience.
  • Timing impacts engagement rates, likes, comments, and overall visibility

Understanding Instagram Algorithm

In the world of social media, algorithms are the invisible puppet masters that determine what content you see on your feed. Instagram’s algorithm is a complex set of rules and calculations designed to curate a personalized experience for each user. It’s not just about random chance – it’s about delivering content that resonates with you the most. Understanding how this algorithm works is key to mastering the art of timing your posts effectively.

  • The algorithm considers factors like engagement rate, recency, and relevance when displaying content to users.
  • Posting when your audience is most active increases your chances of appearing at the top of their feeds.

These are the best time to post on Instagram in India 2023


  • Monday: 7:00 PM – 9:00 PM
  • Tuesday: 11:00 AM – 1:00 PM
  • Wednesday: 3:00 PM – 5:00 PM
  • Thursday: 7:00 PM – 9:00 PM
  • Friday: 9:00 AM – 11:00 AM


  • Saturday: 10:00 AM – 12:00 PM
  • Sunday: 4:00 PM – 6:00 PM

Table: best time to post on Instagram In India

DayMorningAfternoon Evening
Monday9:00 AM – 11:00 AM2:00 PM – 4:00 PM7:00 PM – 9:00 PM
Tuesday10:00 AM – 12:00 PM1:00 PM – 3:00 PM6:00 PM – 8:00 PM
Wednesday8:00 AM – 10:00 AM12:00 PM – 2:00 PM5:00 PM – 7:00 PM
Thursday11:00 AM – 1:00 PM3:00 PM – 5:00 PM7:00 PM – 9:00 PM
Friday9:00 AM – 11:00 AM1:00 PM – 3:00 PM4:00 PM – 6:00 PM
Saturday10:00 AM – 12:00 PM2:00 PM – 4:00 PM
Sunday11:00 AM – 1:00 PM3:00 PM – 5:00 PM4:00 PM – 6:00 PM
Best time to post on social media in India 2023

FAQ Section

Are these timings fixed for all industries?

No, timings can vary based on your target audience’s demographics and habits. Analyze your own insights for precise results.

Should I stick to these times religiously?

While these times are statistically favorable, continue testing different timings to find what works best for your audience.

How can I analyze my Instagram insights?

Instagram Insights provides data on when your followers are most active. Use this data as a starting point.


Mastering the art of posting on Instagram requires a blend of strategy, data analysis, and a sprinkle of creativity. While the suggested timings provide a solid starting point, remember that your audience’s behavior might deviate from the norm. Regularly monitor your Instagram Insights, experiment with posting times, and stay consistent. With patience and persistence, you’ll find your sweet spot for engaging your Indian audience effectively.

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